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How to Hire an SEO Expert – Making Your Website Sizzle


Chances are, you have a great website. You hired someone to create an amazing website, you have great visual appeal, but your traffic conversion is extremely low. Your website is not doing is job, which is to create revenue and help to build your business. If this is the case, then what you need is an SEO Lichfield expert. There are tens of thousands of people who claim to be SE0 experts, but with your business at stake, you need to know how to hire an SE0 expert that has the capability of turning your website conversions around. Here are the top 10 things you should look for when you are looking for an expert to optimize your website.

Experience The years of experience that an SE0 expert has is an important piece of information. Just like a website owner, someone who is new at SE0 will approach every website the same. They will try to fix obvious issues that keep search engines from indexing the website. However, the basic approach will have a very limited effect on the traffic that you bring in The approach to every website is different and having years of experience with SE0 will allow someone to know exactly what is holding your website back.

3 Levels of SE0 Your SE0 expert should understand all 3 levels of website SEO. These levels are

  1. Technical Level – The structure of the website can cause search engines to miss part of your website. The way your content is stacked into the site can have a serious effect on what search engines can access. Your SE0 consultant should be able to understand and fully explain to your developers the technical limitations of search engines and how they are impacting your website.
  2. Visible Page Optimization – This is also called on-page optimization. Visible elements on your page, such as HTML tags can increase the amount of targeted traffic that comes to your website. HTML tags should be carefully researched and include keywords and long-tail keywords.
  3. Link Building and other Off-page Optimization – Off-page optimization can be extremely extremely powerful. There are a lot of different aspects that go into off-page link building and your SE0 consultant should be familiar with all of them.

Happy Clients There are thousands of blogs that can teach you basic SE0 techniques. One of the things that you must look for in an SE0 expert is a proven track record and happy clients that can testify to the improvement of their revenue. Ask for at least 3 references that are dependable. Check with each reference and evaluate the value of their website. This can be done easily with free evaluation tools online.

The key to great SE0 is experience, versatility and dependability. Your SE0 expert should have all three of these traits, as well as the three main qualities listed above.

Questions to Ask When Hiring a SEO Consultant


When you have a small business, every bit of promotion counts. Search Engine Optimization (or SEO) is one of the best ways to ensure that your business appears at a high ranking when a potential customer makes a relevant search. Good SEO will result in Search Engine Result Pages (SERPs) that display your company higher than any others in your category. Because SEO is so important, it’s imperative to have an experienced SEO consultant on your team. Without one you could be missing out on valuable potential customers. So how do you go about finding a good one? Here are some key questions you should ask when you’re hiring an SEO consultant:

1) How much experience do you have? The best candidate is not necessarily the one who has been in the business the longest. Sometimes it seems like SEO rules and guidelines change every day. It’s important to hire an SEO consultant who has not only had at least a few years of experience but keeps abreast of all the latest changes in the field. Ask them to which publications they subscribe and how they keep up to date on the latest SEO techniques.

2) What types of businesses have you done SEG for? Someone who has had great success with SEG for an insurance company is not assured that same success with a company that sells party supplies. Each category and vertical has a different way of communicating with their customers and all can benefit from a customized approach.

3) What do you use besides keywords to accomplish your SEG goals? Seach Engine Optimization goes way beyond the keyword. Reputation management, the creation of inbound and outbound links, and the diversification of the types of content are just some ways that SEG can be improved. It’s important to find someone who understands that to reach your goals you’ll need an integrated program of several tactics that work together.

4) What resources and tools do you use? Any SEG consultant who tells you that they just come up with keywords off the top of their head is not giving you anything more to improve your search engine results than you already have. The best SEO consultants use a full complement of online tools to help their client meet their goals. These range from keyword generators to analytical tools that help you optimize your optimization! Regardless of who you choose, make sure that anyone you bring onboard your team fully understands your product offering and your business goals. Then watch your rankings improve!